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The Nike LeBron 15 Has Arrived
King James's latest Nike signature ... Though the 15 is still a high-top, it's constructed of Flyknit, which gives the shoe a much more flexible appearance. Most notably: the construction puts it on par with the other sock-like basketball kicks on the.

Nike Special Field Air Force 1 High
Last November marked the release of the Special Field Air Force 1, a shoe that fuses two of Nike's most iconic shoes for winter, the Special Field Boot and the Air Force 1. Today, the shoe — known simply as the SF AF-1 — evolves into a high.

Nike Debuts the Most-Cushioned Sock Ever Created for the NBA
2. Nike Basketball and Jordan athletes got first-hand experience with the NBA NikeGrip Power and Quick Crew socks at the 2016 Rio Olympics, and provided crucial insights for their development. Nike also worked with collegiate and high school players on all.

Is Nike the One Team LeBron Can‘t Save?
Nike could have trouble selling the shoe at full-price when released in October,” he writes. The LeBron 15 is set to launch in October. Nike’s “chunkier” basketball sneakers aren’t attracting fans like they used to, because styles have changed.

LeBron James Reveals More Nike LeBron 15s With Zippers
That’s the perfect recipe for a high-performance basketball shoe, but Nike has added some unique details to the lifestyle versions (potentially the LeBron 15 EXT) – namely the zipper that starts from the apex of the tongue and ends at the tip of the toes.

You won't believe how Nike lost Steph to Under Armour
His note reads, "UA's U.S. basketball shoe sales ... that Nike lacked interest before this meeting. There was the matter of whether Curry would get to lead a Nike-sponsored camp for up-and-coming players. These camps aren't high on the list of fan concerns.

I Played Basketball in the Nike LeBron 15 Ahead of its Release — Here’s How They Felt on the Court
That’s what you get for not playing seriously since high school.) Despite my abysmal basketball skills, I did feel like I could run a few games in James’ new signature sneaker comfortably. During a visit to Los Angeles this weekend, Nike gave me the.

Nike Celebrates the 35th Anniversary of the Air Force 1
This year marks the 35th anniversary of the classic Nike Air Force 1 sneaker. The shoe, which started off as a basketball silhouette in 1982 ... released more than 2000 different iterations, from high to low tops, including special collaborations with.

Nike’s Brilliant Marketing Strategy — Why You Should Be (Just) Doing it Too
Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance? Sure, the high.

Nike’s Web-Connected Basketball Jersey May Not Be As Silly As It Sounds
Photo: courtesy Nike] And this being Nike, the new jerseys themselves bear a magic mix of high-tech sensibility and marketing pixie ... to unlock the chance to buy a particular pair of shoes. Within NikeConnect, Nike intends to extend those learnings.


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